Skip to content

Writing

Four thinking pillars, five industries. Essays on transformation, enterprise AI and architecture.

Pillar
Industry
2025-04-18 Pillar II · Architecture over tooling 6 min read

Most organisations are building better RPA, not AI

Organisations are investing seriously in AI but shipping faster RPA. The gap between automating and accelerating sits not in the model — it sits in three architectural choices.

2025-04-18 Pillar II · Architecture over tooling 6 min read

The fragmented landscape is not an excuse — it is a design problem

Fragmentation in the AI landscape is not a temporary problem the market will resolve. It is a structural condition — and how you treat it decides whether AI becomes a strategic advantage or an expensive mistake.

2025-04-18 Pillar II · Architecture over tooling 7 min read

Pillar 1: Model Quality — choosing the right model is a strategic decision, not a technical one

Most organisations start with the wrong question: which AI model is the best? The right question is: best for what? Model quality is a strategic choice, not a technical one.

2025-04-18 Pillar II · Architecture over tooling 7 min read

Pillar 2: Harness Strength — the orchestration layer decides whether your AI agent does work or merely simulates it

Everyone has a demo. Almost no one has a deployment. The gap between impressive AI and production-grade AI is not a matter of better prompts — it is a matter of architecture.

2025-04-18 Pillar II · Architecture over tooling 7 min read

Pillar 3: Persistent Memory — AI without memory is a colleague who has forgotten every morning what was decided yesterday

Persistent memory is the pillar most consistently underestimated, most often deferred, and most decisive for long-term value. Without memory, an AI system learns nothing.

2025-04-18 Pillar II · Architecture over tooling 7 min read

The three pillars together: the AI flywheel

Each pillar has value on its own. Together they create a flywheel — a system that accelerates as it does more, and improves the longer it runs.

2025-04-18 Pillar II · Architecture over tooling 7 min read

From framework to first step: an honest approach

95% of generative AI pilots fail. Not because the technology does not work, but because organisations start with the tool instead of the diagnosis. An honest approach for breaking that pattern.

2025-03-19 Pillar II · Architecture over tooling 8 min read

The digital transformation of commodity trading: navigating the road ahead

ERP, big data, machine learning and LLMs are reshaping commodity trading. The winners are those who combine these tools with data integrity and human judgment.

Commodities & Trade
2025-03-15 Pillar III · Value at the seams 5 min read

The power of daisy-chaining processes

Business is a relay race. The lead is won or lost not in the sprint but in the handoff. Digital transformation is about fixing the seams between the runners.

Maritime & LogisticsIndustrial & Engineering
2025-03-12 Pillar I · Outcome over journey 4 min read

Your (digital) business transformation might be late — but never too late

In integrated commodity trading, end-to-end digital mastery is not a luxury. It is the difference between scaling into the boom and scrambling through it.

Commodities & TradeMaritime & Logistics
2025-01-11 Pillar IV · Mastery over method 6 min read

You're doing Agile all wrong

Agile is an adverb, not a noun. It is most useful where uncertainty is highest — and wasted where the path is already clear.

Industrial & Engineering
2024-12-14 Pillar I · Outcome over journey 6 min read

Business transformation isn't about reducing

Transformation is not about trimming the existing plant. It is about designing the outcome first, and then adding only what is needed to get there.

Industrial & Engineering
2024-12-07 Pillar IV · Mastery over method 4 min read

Why your projects fail

Project plans aren't the game. They are the manual. Too often the operation is a success, but the patient dies — because managers manage the list and not the outcome.

Industrial & Engineering
2023-02-18 Pillar I · Outcome over journey 3 min read

Stop chasing transformation

Transformation is not a goal. It is the difference between start point and endpoint. Chase the outcome, not the journey.

Industrial & Engineering
2023-02-09 Pillar II · Architecture over tooling 5 min read

The excitement, the fallacy and the big steal: thoughts on ChatGPT

ChatGPT is a fantastic time saver, but anyone expecting genuine novelty from it is making a category error. A note on creation, originality and what these engines cannot do.

Industrial & Engineering
2020-06-06 Pillar III · Value at the seams 5 min read

Shipping, Amazon and a wide blue ocean of customers

Amazon's investment in Beacon.com is not a technology play. It is a customer-centric play — and that is what should rattle the shipping industry.

Maritime & Logistics